As an extension of my personal brand, Siez The Day, I wanted to explore innovative approaches to journalism, tech, and my personal interests in sociology, pop culture, and politics. I started #SiezTheWeek, a weekly video news series on Twitter. Within the first few weeks, #SiezTheWeek garnered more than 25,000 weekly views.
Click HERE to watch Siez The Week!
As part of a partnership between CRWN Magazine and AfroPunk Brooklyn 2016, I directly assisted CRWN's Editor-in-Chief and Creative Director throughout the festival weekend. My duties included on-the-ground audience engagement, social media management and upkeep, and serving as administrative help during 'MAD FREE,' co-hosted by Shea Moisture and Madam C.J. Walker Beauty. MAD FREE boasted more than 150 attendees.
In spring of 2016, the Northwestern University chapter of the National Association of Black Journalists (NABJ) hosted a Student Midwest Summit, inviting all student NABJ chapters in the Midwest region. The Summit was a weekend-long event including various workshops and seminars, with a final keynote address from EBONY Magazine's Editor-in-Chief at the time, Kierna Mayo. As President, I acted as main representative of the chapter in all publicity materials. I sent invitations to fellow student chapters, kept all attendees updated with bi-weekly newsletter emails, facilitated all Summit committee meetings between editorial, design, and marketing leads for the event, actively engaged with attendees throughout the weekend, and more. For more information on the event, see our media kit above or click here.
I created, administrated, and conducted Journo Journey for NABJ-NU. Journo Journey was a multi-site tour of Chicago's best newsrooms as an opportunity for chapter members to learn the ropes and develop relationships with industry leaders. I reached out to every single host of our journey and solidified dates, times, and all other logistics for the tour. I finalized all travel details, and acted as a liaison for the chapter members and the organizations. As a result of Journo Journey, 25% of our members were offered either spring or summer internships with a host.
Career Fridays came out of a partnership between NABJ-NU and Medill (School of Journalism and Integrated Marketing) Career Services. I collaborated with the school's event management employees to plan a series of events for NABJ-NU chapter members, all aimed at increasing career preparedness and the amount of resources offered to Black journalism majors. Events included professional help with résumés and cover letters and an informational on personal branding.
'Dress 4 Success' was a business fashion event that I created and led on all administrative, financial, and content fronts. I secured Aramide Esubi of popular Chicago blog The Sassy Peach as the events speaker and kept contact with her throughout the planning process. I also secured all of the event's clothing sponsors, including JUGRNAUT, 522 Envy, Savvy Seconds and Firsts, Notre Shop, and more. I contacted and secured all of the show's models (students within the community) and hosted the show on the day of the event.
'Member of the Week' was an initiative that I started during my time as Vice President of Chapter Relations for NABJ-NU. In efforts to drive more member engagement, incentivize those who were highly involved, and build a stronger sense of community within the chapter, a Member of the Week award was given at each general meeting to a member who exemplified all that makes a great community unit.